Swansea based Bildy wins £5,000 Heathrow SME grant competition
Swansea-based toy business, Bildy, and its entrepreneur owner Jayne Bromfield have won Heathrow’s £5,000 SMEptember Business Development Grant competition.
Heathrow’s #SMEptember competition was part of a month-long celebration of small and medium enterprises (SMEs) and the contribution they make to the UK’s economy.
Grant will help Jayne, a mum of two and founder of the Bildy toy company increase production from 100 to over 1,000 a month, entering new markets in the UK and abroad.
From cardboard boxes to castles, cars and houses…
When Jayne Bromfield’s two daughters took more of an interest in playing with a cardboard box than the toy it was packaging, she saw an opportunity to create a revolutionary new toy. Bildy Megaboard encourages children to build modular structures in which they can play to their imagination’s content. Starting out in her Swansea studio, Jayne’s business is growing every day and a £5,000 grant from Heathrow will go towards new production equipment to boost her business.
Bildy Megaboards are screen-printed sets of cardboard that can be built into structures such as castles, cars and houses. Jayne already exports some of her products but this grant will help her manufacture in a large enough quantity to break into markets such as Russia and the United States.
Jayne recently flew with the business group Enterprise Nation from Heathrow on a trade mission to New York to showcase her product to buyers, who were immediately interested in what the Swansea mum had to offer.
Jayne beat other entries from SMEs based all over the UK to win the Heathrow Business Development Grant, part of the airport’s #SMEptember campaign – a month-long celebration of the innovation, ingenuity and creativity that SMEs bring to the UK economy, unlocking jobs and growth in every region and nation.
Receiving the cheque from Heathrow’s Chairman Lord Deighton in December, Jayne said, “This £5,000 grant will enable me to start automating the screen-printing process and increase production as well as the opportunity to exhibit Bildy at trade shows to gain the exposure it needs to grow. It’s these measures that will hopefully help me to get Bildy into high street retailers and break into the international markets I am aiming for.”
Lord Deighton added, “Jayne’s creativity and dedication to making children happy is only matched by her entrepreneurial spirit.”
“Heathrow’s commitment to work with SMEs from every corner of the UK is underpinned by our five SME guarantees, ensuring that they are part of our supply chain and have the right opportunities to gain exposure for their products.”
“We’re delighted to be helping Jayne take the first steps towards growing her business and I look forward to seeing how she gets on.”
Heathrow’s five SME pledges…
As the UK’s biggest port by value (carrying over £101bn of Britain’s exports each year), Heathrow has made five pledges to SMEs to ensure that not only do they have access to the airport’s supply chain but that they also have the opportunity to export their products and services by awarding travel grants for entrepreneurs seeking to go international.
- Develop the successful Heathrow Business Summits across the UK. These bring together SMEs with Heathrow’s procurement team and the airport’s principal suppliers.
- As a signatory to the Prompt Payment Code, ensure suppliers are paid on time and ensure this practice flows down through the airport’s supply chain into SMEs.
- Establish a new Innovation Networking Forum to reach out to SMEs and start-up organisations in the innovation and technology sector.
- Offer SMEs access to the millions of international passengers at Heathrow, by brokering deals between stockists and World Duty Free and other retail tenants.
- Establish a grants programme awarding up to £2,000 for SMEs to spend on travel and trade missions to help SMEs reach new markets.