Mr Adventure augmented reality app launched at Heathrow
Heathrow and Mr Men Little Miss have teamed up to launch Around the World with Mr. Adventure, a brand new interactive augmented reality app, at Heathrow Terminal 2 to entertain children as they navigate through Heathrow’s terminals. Using any digital device, children can help the official Mr Men and Little Miss characters, Mr. Adventure and Little Miss Explorer to find five badges hidden around the terminals.
- Following the arrival of Mr. Adventure last year, this summer sees Heathrow welcome new travelling friend; Little Miss Explorer
- New augmented reality app launched as part of summer season, which will see over 365,000 passengers with children departing the airport
- The busiest departure day so far is expected to be Friday 21th July with 131,546 passengers travelling through the airport
The digital device’s camera will identify when a child has reached each badge’s hiding place and will play a 3D animated video, enabling the child to photograph/video themselves with the characters.
Once they have found all five digital badges in the game, they can collect their own limited edition iron-on badges to keep, from information desks around the terminals. The app aims to entertain children and encourage them to start their journey of exploration before they leave the airport.
Iona Harper, Senior Experience Manager at Heathrow, said, “As summer sees a greater number of families visit Heathrow, we want to ensure they receive the best possible start to their holiday adventures. The Mr. Adventure app is a great, fun experience for Heathrow’s tiniest travellers, encouraging discovery for the next generation of explorers.”
From Thursday 13 July to Sunday 10 September, Mr. Adventure and Little Miss Explorer will also be making appearances in all terminals to chat to children and help them find the badges. In addition, Heathrow will be hosting themed craft activities and workshops; as well as handing out themed Biscuiteers biscuits and stickers, and offering Kids Eat Free menus and free play areas across terminals.
For more information, visit Heathrow.com/aroundtheworld .
About Mr Men Little Miss
Mr Men Little Miss celebrated 45 years in 2016. With a 90+-strong cast of characters the Mr Men and Little Misses have brought fun and laughter to generations of families. Currently one Mr. Men and Little Miss book is sold every 2.5 seconds worldwide, and lifetime sales total 250 million books.
Around the World with Mr. Adventure app is available to download on Apple and Android App Store.