Midlands entrepreneur launches new Japanese streetwear campaign from Heathrow
Midlands based music and art brand four three six will launch their new streetwear collection, targeting the Japanese market, with a pop-up store and live art at Heathrow’s Terminal 5 – the only UK airport with direct flights to Japan.
The event celebrates the launch of four three six’s new export plan that was recently awarded a first prize in the Open to Export awards, sponsored by Heathrow. Passengers visiting the pop-up will get a first look at the new range, and a chance to create their own monogram with the help of street artist collaborator, Onga.
four three six is a street culture brand joining music, art and fashion through their ‘wearable releases’. Founder Andy McAllister will be at the airport to display and sell his products over three days.
four three six Founder Andy McAllister said:
“With more than 2,900 passengers flying to Japan from T5 weekly, it is entirely fitting that we unveil our new Japanese-focused collection at Heathrow.
“four three six is a vibrant growing brand aiming for a global audience and relies on Heathrow – the UK’s largest port by value for trade outside the EU – to connect their fashion, ideas and people to dynamic global markets. I’m excited about the opportunities that lie ahead at Heathrow.”
Heathrow’s Chief Financial Officer Stuart Birrell spotted four three six while judging at Open to Export’s competition in March, and this week welcomed the brand to the airport.
Heathrow’s Chief Information Officer Stuart Birrell said:
“As the UK’s gateway to the world, Heathrow wants to do all it can to help great British businesses spread their products around the globe and grow international trade. That’s why we are delighted to help launch four three six into the Japanese market and why we continue to support initiatives such as the Open to Export awards.
“Our unique position of serving over 180 destinations in more than 80 countries allows businesses such as four three six to benefit from direct access to major economic centres. Whatever your exporting ambition, we’ll help you get there.”
The store will be open from 6am until 10pm from Monday 9th October until Wednesday 11th October in Terminal 5 departures.
To learn more about four three six and their products, go to www.fourthreesix.com
To learn more about Onga and his work go to: www.ongapaints.com
For more information and to find out how Open to Export could help your business to get ready to export, visit https://opentoexport.com/
Over 1,500 flights depart Heathrow bound for Japan each year, carrying 311,000 passengers – that’s 26,000 passengers per month, or 6,000 passengers per week, or 850 passengers per day.
Airlines operating a Japan service out of Heathrow include British Airways, Japan Airlines, All Nippon and Aeroflot.