Heathrow launches a new Welsh gate room as part of the airport’s latest initiative to drive tourism and growth to Wales.
Gate covered in Welsh landmarks and scenic destinations aims to inspire passengers to visit Wales on their next trip.
The gate room is part of the airport’s ‘Tourism Takeover’, a £1 million scheme in partnership with the UK Government’s GREAT campaign.
Heathrow has transformed one of its gate rooms into a Welsh heartland to inspire passengers to make their next trip to the country.
Welsh Government Deputy Minister for Culture, Sport and Tourism, Dafydd Ellis-Thomas AM, and Ashok Ahir, Director of Communications at UK Government in Wales, joined Heathrow bosses at Terminal 3 on Thursday to officially open Gate 23 to passengers.
Dignitaries unveiled a calming and colourful picture display, which includes shots of stunning Snowden, Dinowig Quarry and Zip World, as part of the airport’s tourism campaign.
The new Welsh gate room designed in conjunction with Visit Wales, is Heathrow’s latest effort to drive tourism and growth to every corner of the UK, following the launch of a £1 million scheme in partnership with the UK Government’s GREAT campaign.
Hundreds of thousands of passengers go through gate 23, Terminal 3, every year. The Welsh gate room will be a permanent feature at Heathrow over the next few years and joins a giant pop-up 3D installation of Welsh attractions, allowing passengers to snap and share selfies in Terminal 2 after the arrivals tunnel.
Leading the opening of gate 23 Heathrow Director of Communications Nigel Milton, said: “Heathrow is an airport for the whole of the UK and we are very proud to showcase some of the most beautiful destinations outside of the south-east corner.
We hope this gate inspires travellers from across the globe to visit and learn more about Wales and all that it has to offer.
– Heathrow Director of Communications, Nigel Milton
We hope this gate inspires travellers from across the globe to visit and learn more about Wales and all that it has to offer.”
Speaking at the opening event Lord Elis-Thomas AM, said: “Heathrow Airport is the gateway to Britain for more than 80 million people every year and it is wonderful to see Wales showcased on this international stage showing the things that are great about Wales – its outstanding natural environment, compelling creative culture, and epic adventure experiences: underpinned by our warm welcome and ‘croeso’.
Internationalisation is now more important than ever – and Wales’s international reach and connectivity is crucial to its growth.
– Lord Elis-Thomas AM
Internationalisation is now more important than ever – and Wales’s international reach and connectivity is crucial to its growth.”
The Welsh gate room comes as Heathrow expansion prepares to open better connections from Wales to the rest of the globe, with up to 40 new long-haul routes from Heathrow – enhanced by the Western Rail link that is backed by the Welsh Assembly. That means more visitors to Wales, more destinations for Welsh tourists and more opportunity for Welsh businesses to reach new export markets.
The opening of the gate room builds on the partnership forged between the Welsh Government and Heathrow, symbolised by a Statement of Intent signed in March 2017 which sets out Heathrow’s commitment to Wales and establishing a strategic partnership between Cardiff and Heathrow Airports.
An expanded Heathrow will create thousands of jobs and billions of pounds in economic growth to Wales, providing new opportunities to people from every part of the country.