Heathrow has today launched its first Christmas video campaign – “the best gift of all” – featuring two much-loved and ageing teddy bears as they arrive at the airport.
It captures tender moments between the couple; from the wife gently waking her sleeping husband in his seat, to his protective arm helping her onto the escalator. As they travel through the airport, the film – set to a classic Chas and Dave soundtrack – captures all the familiar sights and sounds of the UK’s hub airport. Finally the elderly bears emerge blinking into arrivals and we see them searching the crowds for someone. We won’t spoil the ending for you – instead you can watch the film here.
It’s the next phase of Heathrow’s brand campaign designed to mark its 70th anniversary and follows Heathrow’s First Flight that was launched to critical acclaim earlier this summer. Heathrow’s Commercial Director Jonathan Coen said, “Christmas is my favourite time of year at Heathrow – the airport is abuzz with families and friends reuniting for this special time of year.”
“We love the film and hope the bears’ journey through the airport captures that excitement you feel when walking through Heathrow arrivals into the arms of your loved ones at Christmas.” – Jonathan Coen, Heathrow Commercial Director
The campaign has been created by advertising agency Havas, with film direction by DOM&NIC through Outsider Productions and animation from The Mill.
The piece was filmed over three days while Heathrow was fully operational with location management team, Salt overcoming the complex logistical challenges of filming across multiple terminals, on the airfield and in restricted locations to make the video a reality.
The film will be shown launched on YouTube, cinema and other social media channels.
Heathrow is the UK’s hub airport, home to more than 80 airlines connecting to more than 180 destinations. Every year Heathrow welcomes over 70 million passengers with a commitment to ‘making every journey better’. Following an investment of more than £11 billion over the past 10 years, passengers have voted Heathrow the ‘Best Airport in Western Europe’ two years in a row, ‘Best Airport Terminal’ for the Terminal 5 five years in a row and ‘Best Airport for Shopping’ seven years in a row.