The BBC Airport Live action went beyond the TV screen with our social channels flooded with commentary. The hashtag #airportlive trended on Twitter across the UK on three of the four nights (e.g. within the top ten most tweeted topics). If you weren’t one of the 34 million reached by #airportlive last week, here’s what you missed.
Behind the scenes of Air Traffic Control was a popular discussion point on Twitter and our live chat on Night 1 with a range of questions for @NATSpressoffice and @HeathrowAirport. Singapore Airlines’ “honeymoon cake” was also a favourite among twitter peeps following a first class A380 ride. Two and a half million viewers tuned into BBC2 on Night 1, while the #airportlive hashtag reached 8 million.
Night 2 viewers totalled 2.5 million while #airportlive reached a whopping 9 million. Myrtle Avenue should expect a spike in plane spotters given the spotting interest among our Twitter community. We also expanded our social circle to include BBC2 Journalists Dallas Campbell, Anita Rani and Kate Humble who shared their #airportlive experiences.
By Night 3, Wednesday, another 9 million Twitter peeps had been reached by the #airportlive action. VirginAtlantic (@VirginAtlantic) pilot Captain Graham Ellison was certainly the Twitter star as he was kept busy on our live web chat with a range of questions from ‘what is the hardest part of your job’ to ‘what is your favourite destination’ (replay the live chat here). UK and Wimbledon favourite, Andy Murray, also took timeout to tune in and tweeted to his 1.5 million plus followers ‘Airport Live is pretty interesting’. His tweet was retweeted 158 times and favourited by 167 of his fan base. Dallas ‘smudger’ Campbell was also a tweeting point of the night.
Night 4 went out with a bang as Anita Rani’s comment, ‘can I fire your cannon’, generated both cringes and laughs from tweeters as she befriended our Firefighters. Heathrow’s Sustainability Director, Matt Gorman, discussed everything from aircraft noise to energy expenditure on our final live web chat.
And, once the curtains closed, we received a plethora of congratulatory tweets and requests for another Airport Live series!
We hope you enjoyed the conversation as much as we did folks. Until next time, here’s a few more #airportlive stats:
- Our HeathrowAirport Facebook page reached just short of 2 million people in the last 7 days;
- @yourheathrow had 446 followers before #airportlive, and now has 1436;
- @heathrowairport followers climbed from 153, 594 to 155,406;
- yourHeathrow welcomed over 10,000 unique visitors to the site.
- #airportlive was mentioned 8986 times in tweets, posts, blogs…
Here at yourHeathrow we’d like to put out a big thank you to all those that chatted to us via social media channels during Airport Live, and encourage you all to keep Tweeting, Facebook-ing, and Instagram-ing us whenever you can.